Behaviour Change Spiral
Theory Summary
MAINTENANCE: practice required for the new behaviour to be consistently maintained, incorporated into the repertoire of behaviours available to a person at any one time
ACTION: people make changes, acting on previous decisions, experience, information, new skills, and motivations for making the change
PREPARATION: person prepares to undertake the desired change - requires gathering information, finding out how to achieve the change, ascertaining skills necessary, deciding when change should take place - may include talking with others to see how they feel about the likely change, considering impact change will have and who will be affected.
CONTEMPLATION: something happens to prompt the person to start thinking about change - perhaps hearing that someone has made changes - or something else has changed - resulting in the need for further change
PRECONTEMPLATION: changing a behaviour has not been considered; person might not realise that change is possible or that it might be of interest to them.
Source
The Behaviour Change Spiral from "What do they want us to do now?" - FAO 1996.
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